APEX LEGENDS / NORTHSTAR
OVERVIEW
To help introduce a new playable character to the more than 100 million+ Apex Legends fans around the world, Digital Domain partnered with Electronic Arts and the game’s developer, Respawn Entertainment, to tell a memorable story (that was viewed 6 million times in under two weeks.) Embracing Japanese animation and art influences, the 8-minute short film “Northstar” highlights the bond between a daughter and her father, and the lengths each will go to for the other – including revenge.
CLIENT ELECTRONIC ARTS WORK CREATIVE DIRECTION / PREVISUALIZATION PROJECT COMMERCIAL